EXPERIENCE________________________________________________________________

NIKE JORDAN - COLOR DESIGN -2022 - 2024

Partnering with Product Design, Materials, and Development teams to create seasonal and consumer relevant footwear color design strategies and applications.

Working with design partners to build industry leading color palettes based on seasonal concepts and color strategies.

• Obsessing color application on each style while also building cohesive collections.

  • Creating blocking strategies to evolve and extend the shelf life of new styles as well as generating energy around Jordans most iconic footwear.

  • Building brand-right narratives through the use of color.

SOREL - COLOR AND MATERIAL DESIGN - 2015 - 2020

Created and executed seasonal, consumer and trend relevant color and material solutions for Men’s, Women’s and Kid’s footwear.

Worked with the product triad to focus design solutions for market success.

  • Responsible for presentation and communication of category specific color and material direction.

  • Managed the design team as well as the review process for tech packs/CADs and merchandising.

  • Created seasonal and consumer specific color and material palettes.

CONSULTANT - IDENTIFYING AND DESIGNING FOR NICHE MARKETS - 2010 – 2015

Responsible for footwear design, color and material direction, merchandising and trend forecasting.

Clients include: Cole Haan - 2015 • Common Ground - 2015 • Reebok - 2014 • Cinco Design - 2013

Nike - 2012 • Adidas Originals - 2010

CONVERSE INC. FOOTWEAR DESIGN - NORTH ANDOVER, MA.  2008 – 2010

Created and executed seasonal product collections for 1st String, Product (RED) and Chuck Taylor.

Worked with design leadership and marketing to create globally relevant product.  Helped to develop line plans and fine tune design briefs to ensure accurate consumer targets and retail goals.  Collaborated with development on production of samples and final product through detailed execution of tech packs.  Created renderings, presented concepts at product reviews, this included presentation and communication of category specific color/graphic and material direction as well as merchandising for seasonal assortments.

•  Concept chosen by Damien Hirst for the DH + Chuck Taylor Product (RED) collaboration.

•  Created concept and design for Nike/Chuck Taylor Hybrid using Nike Lunar technology.

•  Set standard for merchandising collections.

•  Created process for consumer/retailer driven design. 

NIKE INC. FOOTWEAR COLOR DESIGN LEAD - BEAVERTON, OR. - 2003 – 2008

Created and executed seasonal lifestyle footwear collections for Energy, Indie and Icons.

Worked with design leadership to create concepts, plan and finalize product executions for consumer and culture specific market assortments.  Partnered with product marketing, development and material sourcing to focus color solutions for market success.  Responsible for presentation design and communication of category specific color direction and merchandising seasonal assortments.

•  Helped grow the indie category from a $25 million global business to $200 million in less than 3 years.

•  As the color lead, Icons became a $3 billion category.

•  Merchandiser, color and concept designer for the award winning collection Decades of Air.

•  Developed processes and strategies still being used by Nike designers today.

•  Responsible for some of the most sought after sneakers in the industry.

 EDUCATION________________________________________________________________________

Bachelor of Arts - Psychology, University of Northern Colorado, Greeley, CO.

SKILLS_____________________________________________________________________________

proficient in adobe creative suite • color, material and textile design • footwear design • concept design • graphic design • creative direction • consumer insights • global market research • tech packs/CADs • merchandising • design strategy • line planning • trend forecasting